Privacy Policy

Welcome to AlpineSmiles.ch ("Website"). Your privacy is important to us, and we are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you interact with our Website or services.

1. Data Controller

The data controller responsible for your personal data is Alpine Smiles, based in Switzerland. If you have any questions or concerns about this policy, please contact us at privacy@alpinesmiles.ch.

2. Data We Collect

We collect the following categories of data:

2.1 Browsing Data

• IP address
• Device and browser type
• Referring page
• Interactions with the Website

2.2 Voluntarily Provided Data

If you use our contact forms, subscribe to our newsletter, or book an appointment, we collect the following information:

• First name, last name, email address
• Details provided in the contact form or appointment request

2.3 Data Collected via Third-Party Technologies

We use the following tools to collect data for analytics and advertising:

• Facebook Conversion API: demographic data, behavioral data, and advertising preferences
• Google Analytics: traffic data, user behavior
• Google Tag Manager: manages marketing and analytics tags

2.4 Chatbot Boxly

When you interact with our chatbot (Boxly), we collect the information you provide (name, email, and other contact details) to improve the quality of service and provide relevant responses to your queries.

3. Purpose of Data Collection

We use your data for the following purposes:

• To deliver requested services (e.g., responding to contact forms or booking appointments)
• To analyze website traffic and improve the user experience (via Google Analytics and Tag Manager)
• For personalized advertising (via Facebook Conversion API)
• To display interactive content such as Google Maps
• To provide real-time support via chatbot
• To comply with legal obligations

4. Legal Basis for Data Processing

We process your data based on the following legal grounds:

• Consent: For cookies, marketing, and contact forms.
• Contract performance: To provide the services you request.
• Legal obligation: When required by law.
• Legitimate interest: To improve our website and marketing activities.

5. Data Retention

We will retain your data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

6. Data Sharing

Your data may be shared with:

• Third-party service providers (e.g., Google for Analytics and Tag Manager, Facebook for Conversion API)
• Law enforcement or regulatory authorities if legally required

7. International Data Transfers

Some of your data may be transferred outside of the EU or Switzerland, including to the United States. We will ensure that such transfers comply with applicable data protection laws by implementing appropriate safeguards, such as standard contractual clauses.

8. Your Rights

You have the following rights regarding your personal data:

• Access your personal data
• Request the correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Restrict the processing of your data
• Object to the processing of your data for direct marketing purposes
• Request data portability

To exercise these rights, contact us at privacy@alpinesmiles.ch.

9. Data Security

We implement technical and organizational measures to protect your data from unauthorized access, loss, or alteration.

10. Policy Changes

We may update this Privacy Policy from time to time. Changes will be posted on this page, and significant changes will be notified via email or a prominent notice on the Website.

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Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your browser when you visit a website. These files help the website recognize your device and remember certain information, improving your browsing experience.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the Website to function properly and do not require user consent. They are used, for example, to maintain your session or remember your language preferences.

2.2 Performance Cookies (Analytics)

We use these cookies to collect anonymous data on how users interact with the Website, helping us improve the site’s performance. We use Google Analytics for this purpose.

2.3 Functional Cookies

These cookies allow us to remember user preferences, such as your location for displaying maps or language choices.

2.4 Profiling and Advertising Cookies

We use Facebook Conversion API to deliver personalized advertisements based on your browsing behavior.

3. Third-Party Cookies

Some cookies are placed by third-party services, such as:

• Google Maps: For displaying interactive maps on the site
• Google Analytics: For collecting anonymous website usage data
• Google Tag Manager: For managing marketing and analytics tags
• Facebook Conversion API: For tracking and optimizing advertising campaigns

4. Managing Cookies

You can manage and disable cookies directly from your browser settings. Please note that disabling certain cookies may impact your browsing experience. Settings vary by browser:

• Google Chrome: Settings > Privacy and Security > Cookies
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data

5. Cookie Policy Updates

This Cookie Policy may be updated periodically. We encourage you to check this page regularly to stay informed about any changes.